Job Description
Job Title: Sales and Marketing Personnel
Department: Sales and Marketing Department
Designation: Lusaka
Reporting To: Operations Officer
Summary
As a Sales and Marketing executive, you’ll contribute to and develop integrated marketing campaigns to promote a product, service or idea. This a varied role, which includes:
- Planning
- Advertising
- Public relations
- Event organization
- Product development
- Distribution
- Sponsorship
- Research.
Responsibilities
As a Sales and marketing executive, you’ll need to:
- Convert leads assigned to you
- Create awareness of and develop the brand you’re marketing
- Communicate with target audiences and build and develop customer relationships
- Help with marketing plans, advertising, direct marketing and campaigns
- Source advertising opportunities and place adverts in the press or on the radio
- work closely with in-house or external creative agencies to design marketing materials such as bro-chures and adverts
- write and proofread marketing copy for both online and print campaigns
- Produce creative content, including videos and blog posts
- Run social media channels
- Organize and attend events such as conferences, seminars, receptions and exhibitions
- Source and secure sponsorship
- Liaise with designers and printers and organize photo shoots
- Arrange the effective distribution of marketing materials
- Maintain and update customer databases
- Conduct market research, for example using customer questionnaires and focus groups
- Develop relationships with key stakeholders, both internal and external.
With experience, you’ll need to:
- Develop and implement a marketing strategy (often as part of a wider sales and marketing pro-gramme)
- Evaluate and review marketing campaigns, advertising and SEO to make sure the correct mediums are being used and campaigns are effective
- Track marketing performance and return on investment and prepare weekly or monthly reports for management
- monitor and report on competitor activity
- lead external agencies, when appropriate, to effectively manage events, press relationships, editorial requests, presentations, promotional materials and online activities
- Oversee and manage the marketing budget.
Skills
You’ll need to have:
- Communication and interpersonal skills
- Commercial awareness and business acumen
- Copywriting and design skills
- Creativity
- An eye for detail
- Analytical and strategic thinking
- Drive and self-motivation
- A flexible approach to work the ability to work well under pressure
- teamwork and the ability to foster good working relationships
- influencing and negotiation skills
- IT, social media and numeracy skills
Education, Experience, & Licensing Requirements:
- Bachelor’s degree in business or related field a plus
- Previous sales and management experience
- Experience using sales tracking software
- Driver’s License
Education, Experience, & Licensing Requirements:
- Bachelor’s degree in business or related field a plus
- Previous sales and management experience
- Experience using sales tracking software
- Valid Driver’s License
All applications should be addressed to:
Executive Director, Marisfield Energies, Lusaka, Zambia.
And emailed to: hr@palmridgeproperties.co.zm
Deadline for all applications is 7th September, 2024.
