Marketing Officer Hygeia Global University College

About Us:
Hygeia Global University College is a prestigious institution committed to providing top-tier education with a focus on excellence and innovation. We are seeking a dynamic and results-driven Marketing Officer to help expand our brand presence and student enrolment through strategic marketing initiatives.

Job Description:
As a Marketing Officer at Hygeia Global University College, you will play a critical role in shaping and executing marketing strategies aimed at increasing student enrollment, enhancing the college’s reputation, and promoting its programs and initiatives. You will work closely with the administration to create and implement campaigns that align with the institution’s goals.

Key Responsibilities:

1. Develop and Implement Marketing Strategies:

• Create and execute comprehensive marketing plans to promote the university’s academic programs, events, and initiatives.
• Identify new market opportunities and ensure effective targeting of key audiences.

2. Digital Marketing:

• Manage social media accounts, website content, and other online platforms to increase visibility and engagement.
• Utilize data analytics to monitor campaign performance and adjust strategies accordingly.

3. Brand Management:

• Maintain and enhance the university’s brand image by ensuring consistency across all communications and marketing materials.
• Develop partnerships with local and international organizations to increase brand reach.

4. Student Recruitment:

• Plan and organize recruitment drives, open days, and outreach programs to attract prospective students.
• Develop promotional materials such as brochures, videos, and presentations to showcase the university’s offerings.

5. Market Research:

• Conduct regular market research to understand trends, competitor activities, and student preferences.
• Provide insights and reports to the management for decision-making.

6. Budget Management:

• Prepare and manage the marketing budget, ensuring cost-effective spending.
• Track and report on the effectiveness of marketing campaigns and ROI.

7. Collaborative Efforts:

• Work closely with faculty, administration, and external partners to coordinate and promote university events.
• Assist in public relations efforts to build relationships with media outlets and manage press releases.

Qualifications:

• Diploma, Bachelor’s degree in Marketing.
• Proven experience in marketing, preferably in the education sector.
• Strong understanding of digital marketing tools and strategies.
• Excellent communication and interpersonal skills.
• Ability to manage multiple projects and meet deadlines.
• Creative, innovative mindset with a passion for education.