Description
ROLE PURPOSE
The field promoter is the Syngenta representative to the channel. They will be expected to create a rapport with the farmer to be able to advocate for Syngenta varieties and push for trial and use. The field promoter will also service the retailer in their specific region of jurisdiction and ensure that product is constantly available at this level to reach the farmer. The promoter will also be expected to have contact with the distributor in their region and ensure stock levels are well planned as well as ensuring the distributor’s account is balanced.
ACCOUNTABILITIES
- Demo creation at farmer level to ensure that there is visible evidence of Syngenta varieties performance
- Information dissemination to farmers via technical training to these farmers in the promoter’s region
- Organizing and implementing events to market Syngenta in the region. These include but are not limited to field days, product launches, stakeholder training
- Constant contact with other players in the channel e.g. YPRs to be able to increase their knowledge and utilization of Syngenta products
- Successful introduction of new products to the channel players in their regions via demos and technical training
- Weekly visits to the retailers’ and distributors’ outlets to check on stock levels
- Follow up on any debt to relevant retailers on behalf of the distributor (they will however not collect funds on behalf of the distributor. They will only follow up to ensure payment is made)
- Monitoring movement of product via sales at the retailers’ and distributors’ premises
Qualifications
KNOWLEDGE SKILLS & EXPERIENCE:
Critical Knowledge and experience:
- Agricultural diploma or better
- Sales experience will be an added advantage
- Minimum 1-year sales experience
- Technical experience (including demo creation, training on agronomy and crop protection, geographical and environmental knowledge, climatic knowledge)
- Driving is a requirement (for motor bikes and vehicles- manual shift is a plus)
- Good knowledge of the Veg Seeds market and customer needs
Other behaviours critical for the role:
- Focus on customers
- Communicate with impact
- Good sales influence skills
- Deep understanding of product behaviour and performance
