Marketing Manager ExpressCredit Zambia

ExpressCredit is a global consumer finance company operating in Zambia and three surrounding countries, including Namibia, Botswana, and Lesotho.

We operate a multi-channel lending platform for private and government sector employees underserved by mainstream financiers. As a good corporate citizen, our goal is to help people in need of short-term and long-term financial assistance – all of which make a meaningful and lasting impact on the local communities.

ExpressCredit is a game-changer and one of the fastest microlenders in the country. A combination of new technologies, mobile sales, and a network of branches and direct sales positions us well for growth and building a sizeable, well-performing loan portfolio.

We are looking for a suitably qualified, competent, and highly motivated professional based in Lusaka to fill the position of Marketing Manager.

Job Objective

To build and maintain a strong and consistent brand through a variety of offline and online marketing channels, ensuring the marketing and sales targets are met in a cost effective and high-quality manner.

Summary Key Responsibilities:

• Execute offline and online marketing strategy in line with the marketing budget and deadlines.
• Analyse, track and report marketing campaign results to the Group on a regular basis.
• Coordinate and execute PR, communication, and corporate social responsibility projects.
• Coordinate sales, marketing, and PR efforts to boost brand awareness and sales results (in cooperation with the sales team).
• In liaison with Group Head of Marketing, initiate, plan and oversee marketing campaigns across all channels: radio, TV, social media, offline events etc.
• Negotiate and liaise with third-party marketing agencies and material suppliers in all channels in the provision of marketing services to raise brand awareness.
• Manage artwork, proof reading, production, translation and other aspects of marketing deliverables in a timely, high quality and cost-effective manner. This includes branch branding, car branding, marketing materials (posters, flyers, signs etc.).
• Monitor competition, execute market research, and report it to the Group on a regular basis.
• Work closely with the Group, local management, sales, IT, and customer service teams.
• Keep up to date with trends and proactively initiate marketing ideas and suggestions for improvements.
• Initiate, plan and oversee the Company’s attendance at events, festivals, trade shows etc.
• Build strategic relationships and partner with key industry players, agencies and vendors.
• Plan budget for campaigns and marketing materials. Update information and look after marketing stock.

Qualifications and Requirements

• Bachelor’s degree in Sales and Marketing/Public Relations or related.
• At least 2 years work experience in marketing or PR.
• Project planning and management skills – proactivity and vision regarding marketing/sales goals.
• Ability to work in a team and communicate with other departments.
• PowerPoint and Excel skills (NO pro level necessary), but there is a need to make presentations.
• Understanding of marketing data and measuring them (basic knowledge of social media advertising is an added advantage)
• Strong written and oral communication skills in English.
• Valid Class B Driver’s license.