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Marketing Executive Precision Recruitment

Overview

Marketing Executive

Main purpose of job: Coordinates and supervises commercialization processes and aligns strategy to marketing execution and projects.

Brand & Marketing Strategy Planning, Alignment & Execution:

  • Executes long & short-term Brand Strategies
  • Manages agencies in the development of communication to deliver on commercial KPIs
  • Leads through the line execution of strategies in liaison with the relevant multifunctional teams
  • Leads the alignment of strategies for brand to build and grow brand awareness
  • Champions the brand promise, vision, position & architecture to achieve business goals
  • Maintains implementation & control all cross functional alignment responsibilities

Plans Development and Execution:

  • Manages and administers marketing budget with approved levels in line with agreed A&P allocations

▪

 Reporting:

  • Develops insightful strategies
  • Actively monitoring category plan sales execution in strong co-operation with ATL Marketing Team
  • Constantly monitors brand performance vs. plan; proactively propose corrective actions if necessary
  • Leads the presentation development of marketing quarterly / annual planning cycle presentation
  • Communicate plans to sales, monitors execution, seeks feedback & post evaluates results of promotions
  • Lead category innovation
  • Leads copy development / adaptation and campaign preparation
  • Set out clear market and brand KPI’s for all partners
  • Owns pop materials and equipment central creative (look and feel) – aesthetics
  • Liaises with partners (creative, media agencies etc.) to ensure regulatory compliance
  • Develops & localises the Brand Strategy based on deep local consumer understanding to

commercialisation while managing cross functional teams (incl. sales, special projects, etc.)

  • Develops & execute brand campaigns e.g. grassroots / sampling events, oversees sponsored events

▪ Manage Multifunctional teams:

  • Liaises with suppliers and third parties (promotions, creative, media agencies etc.)
  • Deliver through work stream coordination (sales, special projects, finance, purchasing & agency partners)
  • Communicates plans to sales, monitors execution, seeks feedback & post evaluates results of promotions
  • Aligns and re-aligns with the Marketing Manager & Key Stakeholders on strategy and implementation

Competencies and Skills

– Agility

– Strong Leadership Skills

– Team Oriented

– Strong Employee Engagement Skills

– Strong communicator on all mediums

– Versatility and competence on all Creative mediums

– Needs Based marketing an analysis

– Insight generation

– Consumer centricity

– Category Dynamics and Time planning

– Tertiary qualification

– Must be a member of the Zambia Institute of Marketing

Submit your CV and Application on Company Website : Click Here

Closing Date : 25th May, 2023.

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Marketing Executive Precision Recruitment

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