Sales Channel Coordinators x3 Goldenlay Agri. Ltd

Goldenlay Ltd is the largest producer, supplier, and distributor of table eggs across Zambia, and boasting a brand familiar to retailers and consumers alike. Goldenlay is hereby inviting applications from suitable qualified candidates to fill the position of:

SALES CHANNEL COORDINATORS x 3

1. Formal Retail – Sales Coordinator

2. Informal – Sales Coordinator

3. Depot & Outlet – Sales Coordinator

Scope of Job

Management of the Company’s Sales Channels by planning, directing, coordinating, and executing duties to ensure sales volumes and pricing targets are achieved, whilst reducing and minimising costs.

Main Duties and Responsibilities

• Responsible for sales of the brand (Goldenlay table eggs & Na Nkoko Frozen Chicken); in the various informal and formal markets.
• Report directly to General Sales Manager and/or the Directors.
• Handle daily ordering, delivery logistics and customer service requirements.
• Conduct regular weekly meetings, weekly and monthly management reports to ensure channel sales/operations are in line with business targets and address issues as they arise.
• Set channel operational and financial targets – by product and customer.
• Help set the direction for the sales channels in respect of standards and operating policies.
• Help in the recruitment process, whilst facilitating training and development of sales staff, for example handling customer requirements.
• Responsible for trade marketing, point of sale and brand development in the respective sale channels.
• Develop new business through direct contact, telesales, cost effective marketing and targeted business development.
• Manage the development and continued roll out of depots & outlets (Farm Shops)
• Maximise revenue and market share through delivery to underserved markets.
• Build alternative routes to market – I&I (industries and institutions), exports, in-house-brand (no-name brands) strategy, etc.
• Analyze route costings and manage expenses in line with most efficient and profitable routes.
• Maintain excellent relations with customer base and the production teams.
• Gather market intelligence and advise on marketing strategies and opportunities.

Qualification and Experience

• 3 – 5 years food sales, perishables, logistics and trade marketing experience.
• The ability to map and manage all the many sales and supply activities in the egg distribution and frozen chicken value chains.
• The initiative to regularly get out, meet and listen to the sellers and resellers right down to the Ntembas.
• ‘Street smarts’ as far as detecting theft of product and cash.
• Building and maintaining an effective, rapid two-way communication process with the sales team and subordinates.
• Given the flat structure, the Sales Coordinator has to initiate and personally execute training sessions with the sales people on a regular basis.
• Understanding the maximum ‘tell me how you’ll measure me and I’ll show you how I’m going to behave’ and getting the appropriate measurement systems in place.
• Taking full accountability for achieving the sales, volumes, delivery costs, packaging, and pricing budgets for the responsible channels.
• Utilizing and managing a Point-of-Sale system – BOMA.
• Ability to manage and roll out more depots and outlets (Farm Shops)
• Strategically analysing and tracking the rapidly emerging formal trade in Zambia and positioning Goldenlay to maximize opportunities from these trends.
• A sound understanding of how the formal trade operates; discounting, rebates, retail house brands, promoting, listing, category management, etc.
• Leadership skills with integrity.
• Ability to work with management and the sales team whilst extract the best results from them.
• A sound understanding for all things operational, inclusive of production, and mechanical with a keen interest to learn the ins and outs of all aspects of the company.
• Ability to lead all the Sales Team Member under the channel Coordinators responsibility.
• The ability to grow into a higher company position within 2/3 years.
• Must have a degree in Sales & Marketing with 5 years experiences in the sales field.