Digital Communications Officer WWF Zambia

JOB TITLE: Digital Communications Officer

DEPARTMENT: External Engagements

TEAM: Communications

LOCATION: WWF Zambia Country Office, Lusaka

REPORTS INTO: Communications Coordinator

LINE MANAGES: N/A

CONTEXT

Guided by our vision of ensuring that the environment, natural resources, and biodiversity in Zambia are secured and sustainably managed for people and nature, the mission of the WWF Zambia team is to lead the development and delivery of WWF Zambia’s Four Conservation Goals related to People, Wildlife, Forests, and Freshwater.

WWF Zambia is seeking to employ a Digital Communications Officer for its Zambia Country Office through the Climate Adaptation and Protected Areas (CAPA) Initiative program funded by the global Affairs Canada. This is a two-year term position, with the possibility of renewal. Its core responsibility is to support communications for innovative conservation delivery across the office with a specific focus on our Freshwater, Wildlife, Forestry, and generally biodiversity conservation program activities.

This position is designed to support the implementation of strategic communications to raise the ambition of WWF Zambia’s conservation advocacy in Zambia through the CAPA program. The role will also support innovative content creation for digital media and organization of events.

MAIN PURPOSE OF JOB

This role will involve content writing, editing and management of our digital and email marketing channels to help WWF Zambia support more people through fundraising and volunteering efforts.  It will also involve identifying content opportunities for social media, supporting WWF Zambia big campaigns and reporting where required.

KEY RESPONSIBILITIES

• Create, edit and manage content for WWF Zambia digital channels and email marketing.
• Update and manage content on WWF Zambia digital channels to ensure content is accessible and usable.
• Write new fundraising, awareness or support content to be used across WWF Zambia digital channels.
• Respond to content opportunities by updating existing content or writing new content for WWF Zambia digital channels.
•  Respond to tasks and enquiries external community.
• Work with our digital Agency or other freelancers and suppliers on content and functionality projects.
• Develop new email marketing automations where appropriate and design new email marketing templates and update existing ones where needed.  Collaborate with relevant staff teams on content creation for these journeys.
• Measure the effectiveness of these new journeys and provide regular reports and appropriate recommendations to relevant staff.
• To suggest and test improvements to these journeys based on their KPIs
• To manage the WWF Zambia weekly Jam board, monthly email newsletter from end to end.
• To create email campaigns to support WWF Zambia fundraising, awareness and advocacy campaigns
• To provide ad-hoc support to staff teams with any other email marketing
• Ensure that email marketing communications across the External Affairs and Fundraising departments are planned and delivered in line with the Communications Plan.
• Perform agreed administration and testing of online platforms
• Work with third-party suppliers and internal teams to ensure the ongoing stability and performance of WWF Zambia website and other digital products, including planning for and testing of all new developments and functionality
• Support the Communications team with administration for WWF Zambia digital channels and monitor and report on content effectiveness, reach and engagement.
• Provide training and support to staff and Project Teams creating their own digital content through toolkits, guides and group training sessions.

General Duties of a WWF Zambia Staff Member

• Contribute to the effective and efficient running of the Country Office as appropriate.
• Participate, as appropriate, in staff forums and meetings.
• Adhere to WWF Zambia policies and procedures.
• Represent the Country Office appropriately across the organisation and WWF Zambia to the wider community as appropriate.
• Treat all colleagues, volunteers and members of the public with respect.
• Carry out reasonable requests made that are within the broad remit of the role.

PERSON SPECIFICATION

SKILLS, KNOWLEDGE AND EXPERIENCE

• Good working knowledge of website content management systems to publish content.
• WWF Zambia uses CMS
• Good working knowledge of email service providers to design, create and send marketing emails. WWF Zambia uses MailChimp
• Experience working with Adobe Creative Suite to create graphics and other visual assets to agreed visual identity guidelines
• Ability to create content for a range of audiences for a mix of purposes, including fundraising, volunteer recruitment, awareness raising, campaigning and emotional support content
• An understanding of digital copywriting and publishing
• Good interpersonal and team working skills, to be able to clearly and concisely communicate aims, creative approach, priorities and concerns
• Working knowledge of social media reporting tools, email marketing reporting tools and Google Analytics

Desirable

• Working knowledge of HTML to supplement the design of email marketing templates and web pages
• An awareness of conversions and marketing funnels
• Experience of creating and managing automated email journeys. WWF Zambia uses Mailchimp.
• An understanding of digital marketing, SEO, user journeys and marketing attribution
• Proven image editing and design skills. WWF Zambia uses Adobe Creative Suite.
• Experience of working within the charity sector and/or within volunteer-led organisations an advantage

QUALIFICATIONS

• Diploma in Journalism, Public Relations and Advertising; or Marketing with at least two (02) years working experience
• A Bachelor’s Degree in communications, Journalism, Public Relations and Advertising or Marketing will be an added advantage

PERSONAL ATTRIBUTES

• Emotionally resilient to sensitive information
• Able to establish, maintain and influence positive relationships with staff and partners
• Flexible and able to respond professionally to changing briefs, deadlines and priorities
• Excellent interpersonal and team working skills, to be able to clearly and concisely communicate aims, creative approach, priorities and concerns
• Good listener, able to understand and interpret client needs
• Well-organized, proactive and able to prioritize own work
• A keen eye for detail and accuracy
• Ability to work within agreed corporate visual and editorial guidelines
• Is willing and able to travel for some out of hours’ work (usually program events and launches)

EMBODIMENT OF WWF GLOBAL BEHAVIOURAL COMPETENCIES:

Identifies and aligns with the core values of the WWF organization: Courage, Integrity, Respect & Collaboration.