Role and Responsibilities:
As a Marketing Executive, you will be pivotal in shaping our brand’s narrative and driving impactful marketing campaigns. Your responsibilities will include:
1. Develop and implement marketing campaigns: Collaborate with the marketing team to plan, execute, and monitor campaigns across various channels, including digital platforms, print media, events, and more. Ensure campaigns align with the company’s brand and target audience.
2. Market research and analysis: Conduct market research to identify consumer trends, competitor activities, and customer preferences. Analyze data to gain insights and make informed decisions on marketing strategies, product positioning, and target markets.
3. Content creation and management: Create compelling and engaging marketing content for various platforms, such as websites, social media, blogs, email newsletters, and advertisements. Manage content calendars and ensure content is consistent, relevant, and optimized for search engines.
4. Digital marketing and social media management: Develop and implement digital marketing strategies, including search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, and social media marketing. Monitor and manage social media accounts, engage with followers, and analyze campaign performance.
5. Marketing analytics and reporting: Track and analyze marketing metrics, campaign performance, and return on investment (ROI). Generate regular reports to evaluate the effectiveness of marketing efforts and provide recommendations for improvement.
6. Event planning and coordination: Coordinate and participate in marketing events, such as trade shows, conferences, product launches, and promotional activities. Collaborate with internal and external stakeholders to ensure successful event planning, execution, and follow-up.
7. Any other Duties assigned to you by Marketing Manager in line with the Department.
Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field.
- Proven experience 3 years in a marketing role.
- Strong understanding of digital marketing channels and social media platforms.
- Excellent communication and interpersonal skills.
- Creative mindset with the ability to think outside the box.
- Results-driven and detail-oriented.
To apply for this job email your details to recruitment@repro.co.zm
Closing Date : 10th March, 2024.
