Digital Account Manager Simply Black Zambia

Job Title: Digital Account Manager

Role Overview

First client touch point. Responsible for cultivating trusting partnership, helping clients build meaningful brands and guiding them on strategic digital media implementation in line with their business objectives. Leading successful end-to-end campaign delivery. A non-negotiable part of this role in the Simply Black context is delivering stand-out work that is unique, smart and leverages digital channels optimally as part of our integrated approach to client objectives.

Core Impact

• Client Service: Serve as the main point of contact for clients. Understand client portfolio, markets, and positioning to plan campaigns for assigned brands. Identify opportunities for upselling and contribute to the growth of client accounts through strategic recommendations.
• End-to-End Campaign Delivery: Responsible for successful campaign delivery including strategic implementation, planning, budgeting, placements, data analysis, optimization, reporting, issue resolution, compliance, and invoicing.

Core Responsibilities

• Account Management: Stay on top of accounts, offer insights on optimizing spend based on data-driven evidence, industry knowledge and market expertise. Anticipate needs of stakeholders and prepare communication that addresses their needs and concerns. Ensure brand and product continuity between and through campaigns.
• Digital Acumen: Demonstrate proficiency in utilizing popular digital marketing platforms such as Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and others. Follow emerging digital marketing technologies, tools, and trends, and integrate them into campaigns to enhance effectiveness.
• Strategic Planning: Collaborate with clients to implement digital media campaigns or projects that align with their overall marketing goals. Align the media plan and channel with the target audience’s media consumption habits, considering the rise of digital platforms and changing media landscapes.
• Budgeting: Determine budget allocations for different media channels. Ensure efficient and cost-effective use of the budget to maximize the impact of campaigns.
• Campaign Diversity: Demonstrate strong experience in establishing, implementing and managing different digital campaign channels such as SEO, SEM, email marketing, SMS marketing, mobile app ads, lead generation, video ads, etc.
• Buying: Cultivate strong partnerships with media vendors and outlets. Create and manage client campaigns for assigned brands and proactively manage placements, timelines, and material.
• Data Analysis: Monitor the performance of media campaigns in real-time. Utilize analytics tools to track and measure campaign performance, generating regular reports that provide insights into key metrics, trends, and areas for improvement.
• Optimizing: Adjust campaigns based on data-driven observations, client objectives and budget.
• Reporting: Prepare comprehensive reports. Provide clients with analysis on key performance indicators (KPIs) and make recommendations based on data-driven evidence. Address, escalate and resolve any issues or concerns raised by clients promptly.
• Compliance: Close off campaign or project and follow internal billing protocols. Consistently observe financial, legal, and ethical compliance across all accounts and markets.

Operational Excellence

• Deadline-driven. Demonstrate good project management skills and effectively lead projects with cross-functional colleagues or external partners.
• Respond with urgency to challenges encountered.

Subject Matter Expert

• Client service, digital media, and Simply Black subject matter specialist.
• Robust technical understanding of how digital media platforms operate when targeting audiences and be familiar with how consumers interact with the platforms.
• Knowledge of the client’s business, including competitive activity, local and global industry, and consumer trends. Able to match market offering with client objectives and collaborate with in-market expert to ensure best outcomes for business unit and client.
• Display cross-cultural sensitivity and understanding.

Relationship Building and Influence

• Actively foster ‘Client Delight. Develop and nurture trusting client relationships. Lead status meetings and provide regular updates and insights on campaign performance.
• View suppliers as strategic partners in delivering excellent client service.
• Develop positive cross-functional internal relationships. Collaborate with internal teams to deliver unique media experiences and campaigns and ensure they align with client expectations.
• Able to facilitate group conversations. and uses correct tone, grammar and spelling when communicating and tailors the communication to ensure clarity for audience.

Commercial Acumen

• Excellent sales skills. Drive digital first and through the line objectives.
• Negotiate skilfully with internal and external groups.
• Owner of project budget. Responsible for project close out and adhering to internal billing protocol by meeting deadlines and identifying and report issues timeously.

Innovation

• Think creatively. Produce innovative and unique ideas. A brain-storming value-add.
• See problems as opportunities for innovation and approach problems with a solutions mindset.
• Able to interpret data and uses data to develop strategies to improve performance.

Personal Mastery

• Thrive in fast-paced media environment.
• Champion high performance in self. Strive for excellence in all spheres.
• Aware of strengths, weaknesses, and emotions. Agile and committed to growth
• Actively seek and deliver feedback.

Special Project

• Each employee is expected to take on a special project that a) contributes to growth in business unit, b) streamlines processes or c) positively impacts workplace happiness. This will be determined by the employee and their leader on an annual or bi-annual basis.

Values

• Simply Black’s values are more than words on a wall, and we hold all members of the Tribe to the same high standard. Living the organisational values is crucial to your success at Simply Black and this is measured throughout the year.

Success Metrics

• Commercial Success: Budget Management + Net profitability + Annual Growth
• Annual Client Service Survey + Contract Retention
• Success Tracker: Simply Black’s bi-annual internal performance assessment tool
• Planit Hygiene: Simply Black’s Internal Planning and Buying Tool
• Awards

Growth Philosophy

At Simply Black we value holistic growth. The primary focus will always be internal growth (or personal mastery), but growth in the form of organisational movement such as a role change is dependent on three key factors:

(a) Success in Current Role: Continued excellence in a) Core Responsibilities b) Success Drivers and c) Values Contribution.

(b) Business Readiness: This relates to overall financial success, year-on-year growth, operational gaps, client demand or strategic needs.

(c) Industry Need: The media industry changes rapidly and as a forward-thinking organisation we need to adapt accordingly.