Marketing Officer x2 Harvest University

At Harvest University, we believe in nurturing talent and fostering growth through comprehensive educational programs. As a Marketing Officer at Harvest University, you will play a crucial role in promoting our offerings and engaging with prospective students.

Objectives of the Role:

• Collaborate with the marketing team to develop and execute effective strategies to attract students to Harvest University’s programs.
• Assist in creating marketing materials and content tailored to different audiences and platforms.
• Track and analyze marketing campaign performance to optimize results and ROI.
• Support the coordination of events, webinars, and outreach activities to increase awareness and enrollment.
• Help maintain brand consistency across all marketing channels and communications.

Responsibilities:

• Conduct market research to identify trends, preferences, and competitors in the educational sector.
• Assist in developing marketing plans and schedules, ensuring alignment with Harvest University’s goals and objectives.
• Collaborate with designers, copywriters, and other team members to create engaging marketing collateral.
• Monitor social media channels and engage with followers to enhance brand visibility and engagement.
• Coordinate logistics for events and webinars, including venue booking, speaker arrangements, and promotional materials.
• Prepare regular reports on marketing metrics and KPIs, providing insights and recommendations for improvement.
• Stay updated on industry trends and best practices to ensure Harvest University’s marketing efforts remain competitive.

Required Skills and Qualifications:

• Diploma in marketing, communications, or a related field. Bachelor’s degree in marketing will be added advantage.
• Familiarity with email marketing platforms, CRM systems, and content management systems.
• Creative mindset with the ability to generate innovative ideas for marketing campaigns.
• Member of The Zambia Institute of Marketing (ZIM).
• Previous experience in marketing coordination or a related role, preferably in the education sector.
• Strong understanding of marketing principles, including branding, messaging, and audience segmentation.
• Excellent communication skills, both written and verbal, with a keen eye for detail.
• Proficiency in using marketing tools and platforms, such as social media management tools and analytics software.
• Ability to multitask and prioritize tasks effectively in a fast-paced environment.