Social Media Personnel Impuls Africa

About Company

Impuls Africa is a Zambian-registered company that specializes in delivering agricultural consultancy and extension services in the SADC region. Owned by a cooperative of over 100 farmers and a seasoned agri-entrepreneur in Zambia, the Impuls team brings more than 75 years of combined expertise in agriculture and livestock services. Impuls has a strong track record of successfully developing and implementing large-scale projects in agriculture, livestock, agroforestry, apiculture, and horticulture value chains. We specialize in providing services to both donors and the private sector, offering everything from one-off consulting assignments to long-term project implementation and management. Our primary focus is on agricultural consulting, in which we excel at delivering a diverse range of short- and long-term assignments. Our services include needs assessments, market assessments, facilitation of market linkages, value chain assessments and development, feasibility studies, capacity assessments, training and development, strategy development, as well as monitoring and quality assurance measures.

Location: Lusaka

Reports to: General Manager

Type: Full-time

Purpose of Role

• Enhance Impuls Africa’s brand visibility and engagement on social media.
• Develop and implement effective social media strategies
• Create compelling content that resonates with our audience
• Increase followers, engagement and traffic to our website and platforms

Scope Of Work

Social Media Management

• Manage Impuls Africa’s social media accounts, including Facebook and LinkedIn
• Develop and implement social media strategies aligned company’s goals
• Monitor, respond to and engage with followers in a timely manner

Content Creation and Management

• Schedule, generate, edit, and publish engaging content ( texts, photos, videos and news on current projects)
• Develop creative and visually appealing content that reflects the company’s voice
• Attend meeting and trainings to take high-quality photographs and videos for social media use.
• Maintain a repository of images and media assets.
• Develop and manage a content calendar to ensure regular and relevant content.

Search Engine Optimization (SOE) and Reporting

• Implement SOE strategies to increase reach and engagement
• Analyze SOE data to make informed decisions about content
• Monitor social media metrics and provide regular reports on performance weekly and month.
• Use insights to adjust strategies and improve results
• Stay updated on trends, best practices and new tools

Qualifications and skills

• Bachelor’s degree in Marketing, Communications or related field
• Minimum of 3 years of experience in social media management
• Proven track record of growing and managing social media accounts
• Proficiency in social media platforms, photo and video editing software
• Strong understanding of SOE and content management systems
• Photography and videography skills
• Creative mindset with a good eye for design and aesthetics
• Ability to work independently and as part of team
• Strong organizational skills and attention to detail
• Bachelor’s degree in Marketing, Communications or related field would be a bonus but not a prerequisite