Marketing Manager Repro Ltd

Job Summary
The Marketing Manager is responsible for developing and managing all aspects of our marketing strategy. You will focus on creating, implementing, tracking, and optimizing our digital and traditional marketing campaigns across various marketing channels. This role requires experience in the software or technical field, as well as expertise in advertising, email marketing, radio, marketing analytics, and public relations.

Marketing Responsibilities

• Developing and implementing marketing plans.
• Undertaking competitor research and analyses.
• Conducting market research to establish customer trends and habits.
• Establishing goals and objectives to reach our customers through appropriate marketing channels (digital and traditional).
• Building and maintaining relationships with new and existing customers through prospecting and networking.
• Promoting brand awareness through marketing efforts.
• Creating marketing materials for our website and other marketing platforms.
• Supporting the marketing team with marketing activities by demonstrating expertise in various areas, including optimization, advertising, social media, direct marketing, and event planning.
• Assisting with the analyses of marketing data, including campaign results, conversion rates, and online traffic to improve future marketing strategies and campaigns.
• Organizing showcase events to highlight our products and services.
• Present ideas and final deliverables with senior leaders at Repro about marketing programs, strategies, and budgets.
• Organising Internal events for the Repro team such as team-building activities and Mental health awareness.
• Having an in-depth knowledge of Repro’s services and products to Market products fully.

Key Account Management

• Building positive relationships with customers.
• Working with the Sales team to generate new business.
• Identifying opportunities for greater profits.
• Responsible for the development and achievement of Annuity Sales for existing and new clients.
• Understanding customer needs and developing plans to address them.
• Identifying key staff in client companies to cultivate profitable relationships.
• Resolving customer complaints quickly and effectively.
• Forwarding upselling and cross-selling opportunities to the sales team.
• Promoting high-quality sales, supply, and customer service processes.
• Aiming to preserve customers and renew contracts.
• Approaching potential customers to establish relationships.
• Gaining solid knowledge of competitors.

Required skills and qualifications

• Proven success in developing marketing plans and campaigns
• 3+ years in a Marketing position (senior position is preferred)
• Bachelor’s degree (or equivalent) in marketing, business, or related field
• Excellent written and verbal communication skills
• Strong project management, multitasking, and decision-making skills
• Metrics-driven marketing mind with eye for creativity
• Experience with marketing automation and CRM tools
• Proficiency with online marketing and social media strategy
• Willingness to travel
• Established contacts in media