Retail Marketing Manager AMSI Zambia

We are seeking a dynamic and versatile Retail Marketing Manager to lead and innovate
in our retail space. This individual will be responsible for managing store operations, creating visually compelling merchandise displays, overseeing social media channels, organizing events, driving marketing initiatives, and designing graphic content. The ideal candidate will have a keen eye for detail, a passion for retail, and the ability to wear multiple hats to ensure the store’s success.

Key Responsibilities:

1. Store Management:

• Oversee day-to-day store operations to ensure a smooth and efficient workflow.
• Maintain high levels of customer satisfaction through excellent service and innovative solutions.
• Manage inventory, ordering, and replenishment to keep the store well-stocked and organized.
• Train, supervise, and motivate store staff to achieve sales targets and maintain store standards.

2. Visual Merchandising:

• Design and implement eye-catching merchandise displays that enhance the customer experience and drive sales.
• Ensure that all products are presented in a way that highlights their features and benefits.
• Continuously refresh displays to keep the store environment vibrant and appealing.
• Monitor and analyze merchandising performance, making adjustments as needed.

3. Social Media Management:

• Develop and execute a comprehensive social media strategy to increase brand awareness and engagement.
• Create, curate, and schedule high-quality content across various social media platforms.
• Monitor social media trends, respond to customer inquiries, and manage online reputation.
• Analyze social media metrics to measure the effectiveness of campaigns and adjust strategies accordingly.

4. Event Organization:

• Plan, coordinate, and execute in-store events, promotions, and special activities to drive foot traffic and sales.
• Collaborate with vendors, partners, and community organizations to create engaging and memorable events.
• Manage event logistics, including budgeting, staffing, and promotional materials.
• Evaluate the success of events and implement improvements for future activities.

5. Marketing Management:

• Develop and implement marketing campaigns that align with the overall brand strategy and business goals.
• Utilize various marketing channels, including email, social media, and in-store promotions, to reach target audiences.
• Conduct market research to identify trends, customer preferences, and competitive landscape.
• Track and analyze the performance of marketing initiatives, providing regular reports and insights to senior management.

6. Graphic Design:

• Create visually appealing graphic content for various marketing materials, including posters, banners, social media graphics, and promotional materials.
• Ensure all graphic designs align with brand guidelines and maintain a consistent visual identity.
• Collaborate with the marketing team to develop creative concepts and campaigns.
• Utilize graphic design software to produce high-quality visuals that capture the attention of the target audience.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, Retail Management, Graphic Design, or a related field.
• Proven experience in retail management, visual merchandising, social media management, event planning, marketing, and graphic design.
• Strong leadership and team management skills.
• Excellent communication and interpersonal abilities.
• Creative and strategic thinker with a keen eye for detail.
• Proficient in using social media platforms, marketing tools, graphic design software (e.g., Adobe Creative Suite), and Microsoft Office Suite.
• Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.