Key Responsibilities:
Strategy Development: Develop and implement comprehensive marketing strategies to achieve business goals and enhance brand awareness.
Campaign Management: Plan, execute, and oversee marketing campaigns across various channels, including digital, social media, email, and traditional media.
Team Leadership: Lead, mentor, and manage a team of marketing professionals, fostering a collaborative and innovative work environment.
Market Research: Conduct market research and analyze trends to identify opportunities for growth and development.
Content Creation: Oversee the creation of compelling and engaging content for various marketing channels, ensuring brand consistency and alignment with company goals.
Budget Management: Manage the marketing budget, ensuring cost-effective strategies and optimal allocation of resources.
Performance Tracking: Monitor and analyze the performance of marketing campaigns, providing regular reports and insights to senior management.
Partnerships & Collaboration: Build and maintain relationships with key stakeholders, including media partners, vendors, and industry influencers.
Attributes:
Strategic Thinking: Ability to develop long-term marketing plans and strategies that align with the organization’s goals.
Creativity: Innovative thinking to create compelling and unique marketing campaigns that attract and engage target audiences.
Communication Skills: Excellent verbal and written communication skills to convey marketing messages effectively and collaborate with team members, stakeholders, and clients.
Analytical Skills: Strong analytical abilities to interpret market research, consumer behavior data, and campaign performance metrics to make informed decisions.
Project Management: Competence in planning, executing, and managing marketing projects, ensuring they are completed on time and within budget.
Qualifications:
Bachelor’s degree in Marketing, Business Administration, or a related field (Master’s degree preferred).
Minimum of 3 years of experience in a marketing management role.
Proven experience in developing and executing successful marketing strategies.
Proficiency in marketing software and tools, including CRM and analytics platforms.
If you are passionate about marketing and excited about the opportunity to drive our brand’s success, we would love to hear from you! Please submit your resume and a cover letter detailing your qualifications and experience to careers@bgsgroup.co.zm. Include “Marketing Manager Application” in the subject line.
Closing Date : 15th August, 2024.
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