We are looking to place a Marketing Manager who will be responsible for tracking and analyzing the performance of advertising campaigns, managing the marketing budget and ensuring that all marketing material is in line with brand identity of my client.
To be successful in this role, you should have hands-on experience with corporate marketing, build and maintain a strong and consistent brand through a wide range of online and offline marketing channels. Web and social media analytics tools and be able to turn creative ideas into effective advertising projects.
JOB RESPONSIBILTIES:
Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
Deploy successful marketing campaigns and own their implementation from ideation to execution
Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
Produce valuable and engaging content for our website and blog that attracts and converts our target groups
Build strategic relationships and partner with key industry players, agencies and vendors
Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
Oversee and approve marketing material, from website banners to hard copy brochures and case studies
Measure and report on the performance of marketing campaigns, gain insight and assess against goals
REQUIREMENTS AND SKILLS
Demonstrable experience in marketing together with the potential and attitude required to learn
Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)
Experience in setting up and optimizing Google AdWords campaigns
Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
A sense of aesthetics and a love for great copy and witty communication
Up to date with the latest trends and best practices in online marketing and measurement
EDUCATION, EXPERIENCE, & LICENSING REQUIREMENTS
Previous working experience as a Marketing Manager of atleast 5 years
BSc in Marketing, Business Administration or similar relevant field
In depth knowledge of managing a high performance sales team
Hands on experience with CRM software
Applicable experience of sales performance metrics
Outstanding communication, presentation and leadership skills
Excellent organizational and time management skills
Customer oriented with strong negotiation skills
Analytical and data driven problem solver
Previous sales and management experience
Experience using sales tracking software
Driver’s License
To apply kindly send your applications consisting of your CV IN PDF FORMAT with the title in the subject of your email to ksibeso91@outlook.com apply@jobsportal-career.com.
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