RESPONSIBILITIES
Brand Development
Develop and execute innovative strategies to enhance the brand, ensuring it resonates with target audiences and drives sales.
Collaborate with internal teams to grow the brand’s presence on social media and expand related advertising efforts.
Contribute to label designs that best communicate quality, safety, nutrition, and story
Market Expansion
Explore and build new market opportunities locally, securing commercial partnerships that align with the brand’s vision, including but not exclusively major hotels, tourist lodges, cafes, institutions, etc.
Identify and develop new markets in Zambia that can elevate brand awareness and align with the company’s mission.
Promote, expand, and grow the company’s online sales platform
Sales Strategy and Performance Targets
Work closely with the sales team to develop and implement strategies that drive local sales for meeting monthly targets.
Utilize sales data and insights to direct the team toward new market opportunities and optimize future growth efforts.
Undertake effective damage control with the sales team when product or customer issues arise, ensuring a proactive approach to maintaining brand integrity.
Advertising and Promotion
Create and manage advertising campaigns that effectively communicate the quality of products, the company’s story, and the values behind the brand.
Engage with media outlets to enhance the brand’s market position and increase visibility.
Attend and represent the company at critical functions and marketing/promotional events to further market expansion.
New Product Launches and Special Interest Products
Develop advance ideas and plans for new product launches
Novel products that help to add value to emerging forest-based products
Partnerships and Networking
Build and maintain relationships with key partners and stakeholders to secure new market openings.
Develop and nurture commercial partnerships that contribute to the growth and sustainability of the brand.
Database Management
Maintain an accurate and up-to-date database of relevant information for cultivating new customers and expanding market reach
Reporting and Planning:
Develop and present monthly work plans in close consultation with the COO, detailing progress against stated targets.
Provide regular reports on marketing and sales initiatives, including performance metrics and recommendations for improvement.
Qualifications:
Bachelor’s degree in Marketing, Business, or a related field.
6+ years of experience in a marketing or brand development role, preferably in the FMCG or agricultural sector.
Proven track record of developing and executing successful marketing strategies that drive sales.
Strong understanding of digital marketing, including online sales and social media platforms.
Excellent communication, negotiation, and relationship-building skills.
Ability to think creatively and strategically, with a focus on innovation and market growth.
Experience in managing budgets and delivering on KPIs.
Willingness to travel and attend functions as required.
Submit your CV and Application on Company Website : Click Here
Closing Date : 25th August, 2024.
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