Communications Officer Prisoners Future Foundation

Prisoners’ Future Foundation (PFF) is a national local non-governmental organization duly registered in the republic of Zambia, currently premised on supplementing government efforts in responding to the welfare of persons in closed up and underserved communities like correctional centres, police station among others.

PFF would like to hire the services of a communications officer. The staff will be responsible for creating communications content on behalf of PFF. He/she will do everything from writing press releases to developing blog content and create social media posts. He/she will also be tasked with tracking campaign analytics and maintaining digital media archives.
Strong writing and analytical skills are the most essential qualities for this role. A familiarity with the best practices of common social media platforms is also an asset for this position.

Responsibilities for Communications Officer

• Write, edit, and distribute social media content, including publications, press releases, blog posts, website content, annual reports, speeches, presentations and other marketing material that communicates the organization’s activities, products and/or services ensuring accuracy, clarity, and consistency in messaging
• Promote communications and marketing materials through appropriate social channels
  Track analytics and create reports detailing successes and failures of communications campaigns
• Manage communication channels and platforms, including websites, social media, email newsletters, intranet portals, and multimedia channels, to engage stakeholders and amplify key messages Maintain digital media archives including photos and videos
  Work with PFF team members to conceptualize and implement communications strategies and campaigns
• Respond to media inquiries, arrange interviews, generate advocacy strategies, increase PFF visibility, Serve as a spokesperson (public relations officer) for PFF business
• Monitor media coverage and public perception of the organization, tracking mentions, trends, and sentiment, and providing regular reports and analysis to inform communication efforts.
• Cultivate relationships with media outlets, journalists, bloggers, and influencers, pitching stories, maintain a media database, arranging interviews, and coordinating media coverage to increase visibility and positive publicity.
• Develop escalation protocols for managing communication crises, should they arise and understand government protocol for events and functions
• Use social media as a tool for resource mobilization
• Develop and execute communication strategies, plans, and campaigns to effectively convey the organization’s messages, values, and priorities to internal and external audiences.
• Plan and execute events, conferences, and public relations activities to showcase the organization’s achievements, initiatives, and thought leadership in relevant stakeholders or communities.

Qualifications for Communications Officer

• Diploma in communications, public relations, journalism, marketing, or a related field; Bachelor’s degree or professional certification is a plus
• 3+ years prior experience in a communications or marketing role
  Understand the best practices of main social media channels including Facebook, Instagram, linkedin, Pinterest, etc
• Must possess exceptional writing skills and be able to compose engaging and accurate content
• Strong communicator who works well independently and with a team
  Superior time management skills and the ability to juggle multiple projects simultaneously
• Knowledge of Adobe Photoshop, InDesign, and Illustrator is an asset
  Understanding of communications, public relations and marketing best practices
• Ability to think strategically and identify ways to improve communication efforts
• Must be resourceful and take initiative even when given minimal direction
• Proficient in Microsoft Office, content management systems, and social media platforms