Sales and Marketing Officer The Pastry Plug

Main responsibilities

– Develop and implement Sales & Marketing annual business plan and set objectives for increased revenue and maximum profit for the bakery.
– Implement sales and marketing strategies necessary for attracting clients to choose our brand.
– Handle inquires as part of Inquiry Day Program.
– Carry out research and analysis to identify new markets and business opportunities.
– Seek out business with large organizations such as big super markets, universities and colleges, corporate firms etc.
– Maintain a complete knowledge of all the services the bakery provides so as to conduct successful sales.
– Explain and notify clients of recent upgrades and available options for bakery services.
– Oversee the management of all contracted client accounts and ensure compliance with the bakery’s Credit Policy.
– Maintain contact with clients to obtain feedback and encourage continued patronage.
– Responsible for brand presence in the key markets and locations.
– Represent the bakery at various events, trade shows and exhibitions.
– Produce monthly management reports on the operations of Sales and Marketing Department.
– Prepare departmental budgets ensuring that costs and departmental expenses are controlled, and that target productivity and performance levels are attained.
– Maintain strong media presence and visibility to the target market.
Perform any other duties as requested by the General Manager.

Basic Requirements

– Grade 12 Certificate
– Minimum of a Diploma in Marketing/Business Administration.
– Must have 3-5 years of experience in a similar /related position preferably in the bakery industry.
– Customer service skill to courteously interact with customers and ensure their needs and requirements are met.
– In-depth understanding of Bakery environment and procedures with strong administrative capabilities.
– Commercially focused, have the ability to analyze market data and be results driven.
– Articulate, confident communicator at all levels both with colleagues and clients.
– Strong understanding of digital marketing including web analytics metrics and tools.
– Persuasive, ambitious, creative and the ability to influence decisions so as to convince potential clients to buy our peoducts.