Marketing Manager Lusaka Apex Medical University

JOB OPPORTUNITY: INTERNAL AND EXTERNAL APPLICANTS INVITED
ISSUE DATE: 6TH JANUARY 2025

The LUSAKA APEX MEDICAL UNIVERSITY (LAMU) is a privately owned University, accredited by the Higher Education Authority under the Higher Education Amendment Act No. 23 of 2021 to provide Higher Education in Medical Education. LAMU is regulated by the Health Professions Council of Zambia (HPCZ), Nursing & Midwifery Council of Zambia (NMCZ), Technical Education, Vocational and Entrepreneurship Training Authority (TEVETA). Lusaka Apex Medical University is therefore looking for a mature, proactive, and highly motivated and result oriented Zambian with high degree of credibility to fill the following position:

POSITION: MARKETING MANAGER

JOB DETAILS:

The Marketing Manager will spearhead strategic marketing initiatives to drive student enrolment, utilizing digital, social media, and innovative strategies to attract local and international students. Key responsibilities include engaging prospective students from neighbouring countries such as Zimbabwe, Namibia, Botswana, Eswatini, and South Africa, while overseeing support services like study permit facilitation to ensure a seamless onboarding process for international students.

Key Responsibilities:

• Marketing Strategy Development: Create and execute strategies to boost local and international student enrolment, utilizing digital platforms, social media, and innovative tools for enhanced brand visibility.
• Student Recruitment: Implement targeted recruitment efforts within Zambia and neighbouring countries, including Zimbabwe, Botswana, Eswatini, Namibia, and South Africa.
• Immigration Support: Facilitate study permits for international students, ensuring regulatory compliance and providing visa application assistance.
• Educational Partnerships: Build and maintain collaborations with educational institutions, agencies, and organizations locally and internationally to enhance recruitment.
• Market Research and Analysis: Identify trends, competitor strategies, and growth opportunities, using data insights to refine marketing strategies and improve effectiveness.
• Budget Management: Oversee marketing budgets, ensuring cost-effective resource utilization and maximum impact of campaigns.
• Brand Development: Strengthen LAMU’s brand image through stakeholder collaboration, impactful campaigns, and outreach programs.

QUALIFICATIONS AND EXPERIENCE
Academic Requirements:
A bachelor’s degree in marketing, Business Administration, or a related field is required, with Chartered Institute of Marketing (CIM) certification essential. A master’s degree in a relevant field is an added advantage.

Professional Experience:

At least two years of experience as a Marketing Manager, preferably in the education sector, with proven expertise in student recruitment and enrolment strategies. Skilled in international student recruitment, including knowledge of immigration processes, and proficient in digital marketing tools, social media platforms, and emerging trends. Strong data-driven decision-making abilities, supported by advanced proficiency in data analysis tools.

Key Skills and Attributes:

• Strategic thinking and the ability to design and execute effective marketing plans.
• Exceptional communication and interpersonal skills, with a proven ability to collaborate with diverse stakeholders.
• Strong organizational and time-management skills to effectively handle multiple priorities and deadlines.
• Familiarity with the education landscape in Southern Africa is considered an added advantage