Marketing Officer Micro Finance Zambia Limited

Designation: Marketing Officer – 1 (Lusaka)
Reporting Line: Marketing Manager
Business Unit: Marketing Department
Location: Lusaka

Job Purpose: Micro Finance Zambia Limited is looking for a dynamic and results-driven Marketing Officer to support the development and execution of marketing strategies aimed at enhancing brand awareness, attracting new customers, and retaining existing clients. This role involves coordinating marketing activities, conducting market research, managing social media channels, and assisting in the creation of promotional materials.

Key Outputs & Responsibilities:

• Conduct market research to identify customer needs, market trends, and competitor activities.
• Support product development and pricing strategies.
• Manage and grow MFZ’s social media presence, including content creation and graphic design.
• Plan and execute product promotion campaigns.
• Coordinate and track marketing activities across all branches.
• Maintain and update a database of prospective clients and branch marketing intelligence.
• Strengthen public relations efforts and enhance customer service interactions.
• Manage customer complaints and ensure timely resolution.
• Maintain and enhance brand consistency across all marketing platforms.
• Oversee advertising efforts through social media, print, radio, and other channels.
• Assist in implementing the overall marketing strategy.
• Collaborate with various departments to ensure seamless execution of marketing initiatives.
• Prepare reports to analyze and review the performance of sales teams.

Qualifications & Experience:

• Grade 12 School Certificate
• Degree in Marketing or any other relevant qualification (Certified by ZAQA)
• Member of the Zambia Institute of Marketing
• Experience in marketing
• Strong knowledge and experience in social media management and digital marketing
• Minimum of 3 years of experience in a similar role